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Bachelor thesis location based services

master thesis location based services

❶The main advantage is that mobile users do not have to manually specify ZIP codes or other location identifiers to use LBS, when they roam into a different location.

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As an adjacency to this they began developing location based services that could transmit information about location-based goods and services to custom-programmed alphanumeric Motorola pagers. This rule was a compromise resulting from US mobile operators seeking the support of the emergency community in order to obtain the same protection from lawsuits relating to emergency calls as fixed-line operators already had.

These use models were not really functional at the application context layer and needed more user-interface controls to make them ubiquitous. As a result of these efforts in the first Digital Location Based Service Patent was filed in the US and ultimately issued after nine 9 office actions in March The device, designed by Marex and engineered by its partner firms in telecom and hardware, was capable of transmitting location data and retrieving location based service data via both cellular and satellite based communications channels.

Utilizing the Orbcomm satellite network, the device had multi level SOS features for both MAYDAY and marine assistance, vessel system condition and performance monitoring with remote notification, plus a dedicated hardware device similar to modern GPS units. The device was capable of tracking assets including ships, planes, shipping containers, or any other mobile asset with a proper power source and antenna placement.

Other early LBS include friendzone, launched by swisscom in Switzerland in May , using the technology of valis ltd. The ALI determined location was also used as a starting point for turn-by-turn directions. The main advantage is that mobile users do not have to manually specify ZIP codes or other location identifiers to use LBS, when they roam into a different location. GPS tracking is a major enabling ingredient, utilizing access to mobile web. There are a number of ways in which the location of an object, such as a mobile phone or device, can be determined.

This technique was the basis of the E mandate and is still used to locate cellphones as a safety measure. Several categories of methods can be used to find the location of the subscriber.

It is used to maintain knowledge of the exact location, however can be expensive for the end-user, as they would have to invest in a GPS-equipped handset. GPS is based on the concept of trilateration , a basic geometric principle that allows finding one location if one knows its distance from other, already known locations.

A low cost alternative to using location technology to track the player, is to not track at all. This has been referred to as "self-reported positioning". It was used in the mixed reality game called Uncle Roy All Around You in and considered for use in the Augmented reality games in This application allows a person to access information based on their surroundings; especially suitable for using inside closed premises, restricted or regional area.

Another alternative is an operator- and GPS-independent location service based on access into the deep level telecoms network SS7. This solution enables accurate and quick determination of geographical coordinates of mobile phone numbers by providing operator-independent location data and works also for handsets that are not GPS-enabled.

Many other local positioning systems and indoor positioning systems are available, especially for indoor use. Location-based services may be employed in a number of applications, including: This can be especially useful when dialing an emergency telephone number — such as enhanced in North America , or in Europe — so that the operator can dispatch emergency services such as emergency medical services , police or firefighters to the correct location.

European operators are mainly using Cell ID for locating subscribers. This is also a method used in Europe by companies that are using cell based LBS as part of systems to recover stolen assets. Rave Wireless and other companies with location based offerings are powered by a variety of companies, including Skyhook Wireless , [29] AlterGeo [30] and Xtify.

Currently there are roughly three different models for location-based apps on mobile devices. Each functions in the same way at a high level, but with differing functions and features. Below is a comparison of an example application from each of the three models. Mobile messaging plays an essential role in LBS. Messaging, especially SMS, has been used in combination with various LBS applications, such as location-based mobile advertising.

A classic example of LBS applications using SMS is the delivery of mobile coupons or discounts to mobile subscribers who are near to advertising restaurants, cafes, movie theatres. The Singaporean mobile operator MobileOne carried out such an initiative in that involved many local marketers, what was reported to be a huge success in terms of subscriber acceptance. The bill specifies the collecting entities, the collectable data and its usage.

The bill does not specify, however, the period of time that the data collecting entity can hold on to the user data a limit of 24 hours seems appropriate since most of the services use the data for immediate searches, communications, etc. This put an additional challenge on LBS applications as far as "carrier-centric" services were concerned. The European Union also provides a legal framework for data protection that may be applied for location-based services, and more particularly several European directives such as: However the applicability of legal provisions to varying forms of LBS and of processing location data is unclear.

Indeed, a recent MIT study [41] [42] by de Montjoye et al. The study further shows that these constraints hold even when the resolution of the dataset is low.

Everything is managed through the phone, even your holiday lights. I love how Weft is taking on global logistics and using location to help businesses make smarter supply-chain decisions. As a marketer, I am focused on companies that are helping me drive decisions. Localytics drives user experience decisions by showing us the data in interaction paths. It uses location to help give a breakdown of where my users are across the globe.

Hubspot does this on the B2B side. I am still intrigued by companies that let us get closer than meter precision. Have you seen what Indoor Atlas is doing? These systems are used to detect and track a position. Just think of it as GPS, but for indoors. The understanding of location is still very high-level. We still need a lot of education about centroid location versus on-device location.

I also want to see more marketers and designers thinking about the best way to ask for location services to be enabled. It is going to take time. We also do not have context and proximity properly connected. Companies have to create their own contextual solutions to tie data to proximity.

In other words, the inventory in the aisle does not magically appear just because you put a beacon there. I have not seen any companies focused specifically on the standardized data constructs.

My Uber driver still has a really hard time finding me. I keep wondering if they will try to get a better handle on location. They also give a lot of data to Google and Apple, who both are reportedly working on self-driving cars.

Swarm is still kicking, but Foursquare is now clearly using passive check-ins. These two both have enough location signals at scale to do really cool things. I think they are both very focused on how to monetize using location and are using it for ad and content targeting. They go places; they have personalities.

The more you can learn about your target audience, the better content you can put in front of them. It is a lot less important for B2B, where much of the selling is done through partnerships and relationships, than for B2C. B2B companies are using LBS to manage their businesses.

Look at FreightFarms, for instance. The location of the farm is one of the data points they use to monitor the production. Xively is powering that platform. Location is one powerful data point in the Internet of Things.

The device does not need to move for location to be relevant. Location can be used for service calls or to ensure that the thing is in the place that it is supposed to be. Do you think there will be any big news breaking at SXSW this year in the mobile space?

I really hope that Franklin BBQ introduces an app that can send me pulled pork and brisket, because I will not be there this year.


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